The Don't Read, Must Read?

(Blogger's Note: Although some of the actions, descriptions, and events in this blog may seem real, the basis of this blog is fiction. If you feel you are in this blog as one of the characters, you should change your style, attitude and demeanor, as this blog and its content is just for entertainment during a very stressful workday. The characters within are all developed as part of the writer's craft. The plot has been observed during various venues. The author is a professional journalist who has been featured in The San Francisco Chronicle, The San Francisco Examiner, and various other publications. Think about it, would anyone who owns an Internet Automotive Marketing Company ever walk into a Mercedes Dealership and be so insulting that the General Manager contacts the company's headquarters, cancels his account and ask that the CEO never come in his dealership again? Of course not. That would never happen. Would a professional CEO call or email his employees over the July 4th Holiday and ask where all of the food went that was in the kitchen? Of course not. The Dorito Police take care of that. This is sitcom stuff. This is book stuff. This is just a figment of my imagination. It never really could have happened.)

There. It's been said. This blog is quickly becoming "The Don't Read, Must Read" according to unreliable sources that are peppered throughout the industry. I received a call from a Dealership in Oklahoma asking me which company I was referring to. What was he thinking?

As today's saga opens, General Electrified has sent notice to his employees they are not to read this blog. He is in his corner office, staring out the window, thinking of a more serene time. A time of smaller staff, less confusion, happier relationships, and golf tournaments.

Fading back into summers past, the scene takes place as the PR consultant offers a campaign starring an avatar, Robbie Roberts. It's PR Guy's idea that Robbie Roberts would take over the fledgling family Oldsmobile dealership after Robbie's father dies. Robbie would then take the dealership to new heights by using nothing but Internet tools to sell cars all over the country. Robbie Roberts Auto World is born.

"It should be based on the fact that Robbie Roberts is always on wacation," Said general electrified.

"Yeah, we could send out a postcard to select dealers inviting them to join Robbie- the Super bowl, skiing in Colorado, golfing at Pebble Beach. Those would work," Pr Guy said.

"We could suggest various products in each of the invitations driving traffic to those landing pages, " said the co-founder, adding, "actually, why don't we hold a golf tournament and invite clients."

"No, you don't want to invite clients, we already have them. We need to broaden our base. Let's invite potential clients."

"General, that would be a disaster. You are going to hold a tournament and not invite your clients. You could up sell them."

"PR Guy, don't tell me about sales. You do not want the clients at the event," said general electrified.

"Let's do ten tournaments and the ten winners will go to Pebble Beach to compete in a final championship tournament. The only requirement will be that they have to buy a product. That will work," said general electrified.

Ah, golf tournaments. A great way to show 'em your marketing balls.

Tomorrow: You Are Cordially Invited...To The Beach