He who caste the first stone

(Blogger's Note: If you happen to work for a company with offices in San Francisco and Bangalore, who has an owner who flies who has not had a smooth product launch since Orville Wright landed, who thinks employees are idiots, customers suckers and American's stupid, do not read this blog on company time or on a browser that uses one of the guy's servers - he's having your browsers tracked. When paranoia sets in the truth must really hurt.)

Here' the drill for Fire M - 40 calls a day, 5 days a week. that's 200 calls a week. Multiply that by 30 sales people and you have 600 calls a week. With 20,000 automotive dealers across the country every one of them would have been called in less than three months. The boiler room operation that general electrified developed with the help of The Co Founder was similar to dialing for dollars. However, the effectiveness of it was ridiculously callous. To make matters worse, an Indian call-center would make inroductory calls, while reading from a script written by a writer who knew nothing about the auto industry.

The marketing and sales plan that general electrified implemented with the help of The Co Founder, when they first stated selling outside of their region made throwing a dart at a map to define a location look almost scientific. They were fortunate enough to hire two professional salespeople who both had automotive experience - one o n the east coast and one on the west coast. But rather than listen to the two of them general electrified prodded The Co Founder to abuse the two of them as though they were all part of some Caste Society that general electrified oversaw.

You may be able to take the boy out of the caste, but you can't stop him from casting stones and abusive insults.

When Don Cane joined the company his job was defined on the map on his wall. Until 2005 nobody in the company researched dealer penetration, need, competition or even how many dealers were Inernet savvy. It was strictly a seat of the pants operation that charged premium prices for subterreanean products.

And, since their was no [ublished rate card, evey dealer or dealer group paid a different amount of money.

When cane joined the company, two essential elements began to form: Cane charted a course with some semblance of organization and he decided to hire trainable people who could carry the message to the dealers. For once there was light at the end of the tunnel and we thought general electrified might finally play a role in what he claimed he was good at- customer support which was failing so rapidly it was costing the company clients, compensation, and future customers.
And, there isno reason for that.