Why the dog is lucky

When we last visited Fire M, the general electrified was giving his advice on the new training program he hired Danny Columbo to develop. It is amazing at Fire M, general electrified is like a hound you can't keep on your front porch. It doesn't matter what kind of dog walks by, he has to sniff it's ass. Of course, after that first sniff he gets fickle and moves on to well, another person's idea.... Now I know why they call his wife's dog, in Bombay, Lucky.

When the general was done sniffing, the entire program Columbo had developed was changed from the way it was sold, processed, trained, and implemented. All this from a guy who was thrown out of more car dealerships than he had clients.

But that was the foundation of the company. If any dealer converted monthly costs for this companies products into per lead costs they would see there is more smoke and mirrors in the company's product line than any dealer could ever afford. Yet the spin the company put on their ability to fix the problems the dealers were experiencing was a continual stall tactic as their was nobody qualified in 2006 to fix anything.

The scam became more obvious when the general electrified decided to delve into the world of media and develop an automotive platform that would spit, sputter, and spin out of control. His major problem became more apparent each day as he somehow managed to sell one of the countries major media groups the platform which he had yet to develop. From the first day the project got underway he realized he was in over his head and needed to deflect the problems to the project manager, David Swanson.

Swanson was hired, specifically to manage the project and did a great job of appeasing the Media Group in Denver that contracted to have the project developed. However, when Nell Smashley
continually called the general on his inability to develop something for the number five media group in the country, the general decided Smashley was beneath him.

"She is just stupid. She doesn't what she is doing. She is just a stupid woman in a stupid industry." the general said.

"David, just keep telling them we can accomplish whatever they want. we'll figure something out" he told his project manager.

Smashley was a piece of work who wanted what she had contracted for instead of the Indian spin that the general was so good at. And while the general was bluffing the news group while plagiarizing automotive stories in India, The Co Founder had his sights set on The New York Times, The Boston Globe and Clear Channel for an outlet for thee platform that would never be built.

Aside from the fact that the platform couldn't be built because of pure inefficiency and ill knowledge of a complex industry. Making matters worse, the general was draining the American company from funds because he was developing the automotive platform in Bangalore and paying the company, which his family owned large amounts of money for a platform that would never work.

And while he was floundering, failing, wailing and going deeper into the whole he decided to take the show on the road and contract for a booth at the National Automotive Dealer Association that was humongous compared to year's past.

Let the parties begin...

Tomorrow: If The Frank Sinatra suite could talk